We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how Riverworld and its affiliates (collectively "Riverworld, we, our, us") collect, use, share, protect, or otherwise process your personal data through the Riverworld website https://riverworld.io/ While you may be able to browse certain sections of the Platform without registering with us, please note that we do not offer any product/service under this Platform outside of India, and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information, or availing any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.
We collect your personal data relating to your identity and demographics when you use our Platform, services, or otherwise interact with us during the course of our relationship and related information provided from time to time. Some of the information that we may collect includes but is not limited to information provided to us during sign-up/registering or using our Platform, such as name, date of birth, address, telephone/mobile number, email ID, and any such information shared as proof of identity or address. Some of the sensitive personal data may be collected with your consent, such as your bank account or credit or debit card or other payment instrument information, or biometric information such as your facial features or physiological information (to enable the use of certain features when opted for, available on the Platform to assist you with your shopping experience), all of the above being in accordance with applicable law. Some of the information we collect includes your shopping behavior, preferences, call data records, device location, voice, your browsing history, and other information that you may provide to us from time to time. Our primary goal in doing so is to provide you with a safe, efficient, smooth, and customized experience. This allows us to provide services and features that most likely meet your needs and to customize our Platform to make your experience safer and easier. In general, you can browse the Platform without telling us who you are or revealing any personal data about yourself. Once you give us your personal data, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Platform. We may track your buying behavior, preferences, and other information that you choose to provide on our Platform. We use this information to conduct research on our users' demographics, interests, and behavior to better understand and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Platform or not), which URL you next go to (whether this URL is on our Platform or not), your computer browser information, and your IP address. If you enroll in our loyalty program or participate in a third-party loyalty program offered by us, we will collect and store your personal data, such as name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle information, demographic and work details which are provided by you to us or a third-party business partner that operates platforms where you can earn loyalty points for the purchase of goods and services, and/or also redeem them. We will also collect your information related to your transactions on the Platform and such third-party business partner platforms. When such a third-party business partner collects your personal data directly from you, you will be governed by their privacy policies. We shall not be responsible for the third-party business partner’s privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information. If you set up an account or transact with us, we may seek some additional information, such as billing address, and/or other payment instrument details and tracking information from cheques or money orders to provide services, enable transactions, or to refund for canceled transactions. If you choose to post messages on our message boards, personalized messages, images, photos, gift card message box, chat rooms, or other message areas or leave feedback/product reviews, or if you use voice commands to shop on the Platform, we will collect that information you provide to us. Furthermore, we may use the images shared by you. Please note such messages posted by you will be in the public domain and can be read by others as well; please exercise caution while posting such messages, personal details, photos, and reviews. We retain this information as necessary to resolve disputes, provide customer support, conduct internal research, and troubleshoot problems as permitted by law. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such information into a file specific to you. While you can browse some sections of our Platform without being a registered member, certain activities (such as placing an order, consuming our online content or services, or participating in any event) require registration. We may use your contact information to send you offers based on your previous orders or preferences and your interests. If you receive an email or a call from a person/association claiming to be from Riverworld seeking any personal data like debit/credit card PIN, net-banking, or mobile banking password, we request you to never provide such information. We at Riverworld or our affiliate logistics partner do not at any time connect with you requesting such information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.
We use personal data to provide the services you request. To the extent we use your personal data to market to you, we will provide you the ability to opt-out of such uses. We use your personal data to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; to resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services; inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud, and other criminal activity; enforce our terms and conditions; conduct marketing research, analysis, and surveys; and as otherwise described to you at the time of collection of information. We will ask for your permission to allow us access to your text messages (SMS), instant messages, contacts in your directory, camera, photo gallery, location, and device information: (i) to send commercial communication regarding your orders or other products and services; (ii) enhance your experience on the platform and provide you access to the products and services offered on the Platform by sellers, affiliates, partners, or lending partners. You understand that your access to these products/services may be affected in the event permission is not provided to us. In our efforts to continually improve our product and service offerings, we collect and analyze demographic and profile data about users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information. We will occasionally ask you to complete surveys conducted either by us or through a third-party market research agency. These surveys may ask you for personal data, contact information, gender, date of birth, demographic information (like pin code, age, or income level), attributes such as your interests, household or lifestyle information, your purchasing behavior or history preference, and other such information that you may choose to provide. The survey may involve the collection of voice data or video recordings. Participation in these surveys is purely voluntary in nature. We use this data to tailor your experience on our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.
We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. Cookies do not contain any of your personal data. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser permits, although in that case, you may not be able to use certain features on the Platform and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. You can read more about how Google uses your personal data here. You can also opt-out of Google Analytics here.
We may share your personal data internally within Riverworld Group entities, our other corporate entities, and affiliates to provide you access to the services and products offered by them. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out. We may disclose personal data to third parties such as prepaid payment instrument issuers, third-party reward programs, and other payment options opted by you. These disclosures may be required for us to provide you access to our services and products offered to you, to comply with our legal obligations, to enforce our user agreement, to facilitate our marketing and advertising activities, to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our services. We may disclose personal and sensitive personal data to government agencies or other authorized law enforcement agencies if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes. We may disclose personal data to law enforcement offices, third-party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; or protect the rights, property, or personal safety of our users or the general public. We and our affiliates will share/sell some or all of your personal data with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or undergo reorganization, amalgamation, or restructuring of business. Should such a transaction occur, that other business entity (or the new combined entity) will be required to follow this Privacy Policy with respect to your personal data.